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Baby business: homegrown success stories

From humble beginnings to global success, OHbaby! shares the stories of four homegrown Kiwi ventures whose hard work and ingenuity are providing products and services that support parents everywhere.   Ten years we’ve been in this business! There’s …

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Mel Vaughan - Little Society

OHbaby! chats with Melanie Vaughan, owner of Little Society, and mum of two girls aged four and 19 months. What is your role or job title? Director + master of everything (website designer, marketer, graphic designer, buyer, accountant, warehouse, …

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Erica Minter, Verve Women's Wellness

Verve Women’s Wellness director Erica Minter lives in Tauranga. The mum of two children, now aged 19 and 22, set up her business in July 2012.OB Why did you set up the business?EM I embarked on the Women’s Wellness business in 2016, addressing the …

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Rachel McFedries - Twigged Design

Twigged Design creative director, Rachel McFedries tells OHbaby how she manages to take care of her kids and her business taking care of business, and the kids, in Auckland. Rachel has four children - 3 school-aged girls and a 2 year old boy. The …

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Elizaveta Shieff - bebabo

OHbaby! chats with bebabo founding director, Elizaveta Shieff, about taking care of business and the kids. Originally from Irkutsk, Siberia, Elizaveta has two children, aged 10 and 18 years old. She set up bebabo after struggling to find good …

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Tara Lowe - 2 Little Rascals

OHbaby! chats with 2 Little Rascals founder and director, Tara Lowe about taking care of business, and the kids, from Invercargill. Tara has twin boys and a baby on the way. She set up 2  Little Rascals wanting to do something from home while her …

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Jane Anne McAllister, Dimples

Jane Anne McAllister has 14 children (no, that's not a  misprint!) between the ages of 43 and 14 years old. She squeezed in some time to chat with OHbaby! about managing a large family while running her business, called Dimples, by JaneAnne. OB Why …

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Maree Harper of LoveLoops

New LoveLoops owner/operator Maree Harper lives in Taneatua, Bay of Plenty and has two children aged 13 and 9. She chats with OHbaby! about managing work and motherhood.OB Why did you set up your business? MH I am the very delighted new owner of …

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Cara Davies, August

Cara Davies set up her fledgling merino baby blanket business as a creative outlet that allowed her to work from home. Based in Te Awamutu, the qualified florist tells OHbaby! about juggling life with her two boy Rylan (8) and Noah (5), the …

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Kim Snel, Snugbags

Kim Snel set up Snugbags – Merino For Kids, in 2010, when she couldn't find a merino sleeping bag that was warm enough for her new baby. Based in Piha, West Auckland, Kim manages looking after her 5-year old daughter Neeva Rose, with running her …

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